FROM SEA
TO PLATE
Being at the top of their game is one thing, but how does the nationally recognised seafood brand get their message across to their extensive fan base?
The
Mission
We were contacted by the kings of the seafood industry to take charge of their social media not only to make sure their brand presence was strong but to emphasise how fresh and high quality their product is. Colmans works hard to maintain their relationship with the sea and all things in it by only using sustainably sourced fish. It was vital we got this message across along with the fact the business has only ever been and still is within the family.
Human
Perception
It's now more important than ever to understand and act on the importance of sustainability within the sea and the environment. Colmans make sure they do what they can. They were the first-ever fish shop in the Uk to receive the MSC award for sustainability and they only use fish that comes from sustainable fishing grounds. Colmans also make sure all of their packaging is biodegradable which is majorly important in lowering your eco-footprint.
The
Vision
When you work with people who naturally have strong values it makes our job much more effective. That's why our vision was clear from the offset, telling their story while maintaining all of the company's core values. We have done this through social media management, reels and videography while implementing integrated systems on their website to drive sales.
"It's imperative that we join together as an industry so that our business is sustainable for future generations to come"
The
Impact
17,547%
Increase in Clicks
Over 4m
Views
Over 1.5hrs
Of video content created
Over 18m
People reached